Pernia Qureshi changed the way we thought about shopping when she launched Pernia’s Pop-Up Shop. Her unique sense of style, warm personality and entrepreneurial spirit makes her one of our favourite ladies. We caught up with Pernia to chat about her sleep ritual, fashion must-haves and more.



Tell us a little bit about how you got involved in fashion?

It happened by trial and error. In college, I was trying different internships and seemed to enjoy and thrive the most at fashion magazines so I decided to pursue that once I graduated.

How has e-commerce changed in India and how are people responding to shopping for big ticket items like luxury clothing online?

E-commerce is quite swiftly becoming a way of life in India. As people become more comfortable shopping online their ticket sizes also get bigger and bigger. The luxury sector is only going to grow in the months and years to come and e-commerce is poised to be the preferred mode to shop.

Tell us a bit about how you got into dancing and have managed to maintain that passion and drive for it through your life?

I don’t think one maintains a passion, it’s the other way around. My passion maintains me and keeps me going in life. My first childhood memory involves me dancing. I’ve been doing it since forever.

How do you differentiate yourself in a sea full of fashion voices when it comes to things like being an influencer and your social media presence?

I don’t make any conscious effort to differentiate myself. I’m always just myself and that is enough to set me and my brand apart.

What drives and motivates you, whether in your personal or professional life?

Passion, love, affection and having a purpose motivate me.

What are your major fashion inspirations?

I’m inspired by anything and everything. Having said that, great cinema and very interesting stylish women really inspire me. I have more female crushes than male.

Style tips you would give to others trying to come up in the fashion space?

Come up with something original or do something already done in a new way.

Style tips you would give someone just for life?

Caring about what you wear and how you look has a lot to do with self-confidence and loving yourself. Never lose that.



Rapid Fire

First thing you do in the morning?

Drink green tea or water.

Your go-to outfit for a working day?

Anything comfortable; a shift dress, jeans or even sweat pants.

Your go-to outfit for a night out?

LBDs are the easiest to wear and style for me.

A dream collaboration?

PerniasPopUpShop X NetaPorter

Three accessories you couldn’t live without?

You know, I can live without all my accessories. There are many occasions where I wear no accessories at all!

If you could steal anyone’s wardrobe, who would it be?

My mother’s, which I do steal from regularly.

Are you an early bird or night owl?

Whichever bird likes to sleep the most. I love my sleep.

What is your sleep ritual?

I have realized that I need eight hours of sleep to function well and be fresh so that’s what I aim for.